Privacy policy
Last Updated: November 22, 2025
BlushAura (“we,” “us,” “our”) operates this website and online store, including all related information, content, features, tools, and services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify, which helps us deliver these Services to you.
This Privacy Policy explains how we collect, use, share, and protect your personal information when you access or use our Services, make a purchase, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy with respect to personal information, this Privacy Policy will prevail.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
“Personal information” refers to information that identifies, relates to, or can reasonably be linked to you. It does not include anonymized or de-identified data.
Based on your interaction with our Services and as permitted under Indian law, we may collect:
Contact Information
Name, phone number, email address, billing address, and shipping address.
Payment & Financial Information
Payment method, partial card details (processed securely by payment gateways), UPI IDs, transaction details, and billing confirmations.
Account Information
Login credentials, saved items, preferences, and account settings.
Purchase & Transaction Information
Products viewed, added to cart, purchased, returned, cancelled, or exchanged.
Communication Information
Details you share when contacting support or communicating with us.
Device & Technical Information
IP address, browser type, device identifiers, OS details, network data.
Usage Information
Pages visited, time spent, interaction patterns, referral URLs, and cookie-related data.
Logistics & Delivery Information
Delivery status, courier partner notes, RTO attempts, reverse pickup details, and delivery confirmation data.
2. How We Collect Personal Information
We collect your personal information from the following sources:
Directly From You
When you create an account, make a purchase, contact support, or use any feature of the Services.
Automatically Through Your Device
Through cookies, pixels, scripts, and other tracking technologies.
From Service Providers
Payment gateways, logistics partners, analytics platforms, customer support tools, and cloud service providers.
From Third-Party Partners
Marketing and advertising partners, with your consent where required.
3. How We Use Your Personal Information
Providing & Improving Our Services
To process orders, arrange delivery, manage accounts, handle returns or exchanges, provide personalized recommendations, and improve website functionality.
Marketing & Advertising
To send promotional emails or WhatsApp/SMS alerts (with your consent), display relevant ads, and recommend products based on browsing and purchase history.
Security & Fraud Prevention
To authenticate users, prevent fraud, secure transactions, and protect the platform.
Customer Support & Communication
To respond to queries, resolve disputes, and provide customer assistance.
Legal & Compliance
To comply with Indian laws, respond to legal requests, and enforce our Terms and policies.
4. Delivery & Product Confidentiality (Discreet Delivery)
We understand the importance of privacy for our customers. Therefore:
All orders are packed in plain, unbranded, and discreet packaging.
We do not disclose the contents of your package to delivery personnel.
Logistics partners receive only essential information, such as name, phone number, and address.
Delivery partners are contractually obligated to maintain confidentiality of all customer data.
Product details, order history, and delivery information are shared only with the customer or as legally required.
5. How We Share Your Personal Information
With Shopify
Shopify hosts our store, processes data, and may collect device information, analytics, and behavioral patterns.
With Service Providers
Including logistics partners, payment processors, analytics providers, marketing tools, email/SMS gateways, and hosting services.
With Business & Advertising Partners
To run ad campaigns, track performance, and personalize content—only as permitted under Indian law.
Within Our Corporate Group
If we operate or launch parent, subsidiary, or affiliate brands.
With Your Consent
For social login, public reviews, or third-party integrations.
For Legal Purposes
To comply with court orders, government requests, audits, fraud investigations, or during business transfers such as mergers.
6. Cookies & Tracking Technologies
We use cookies, pixels, tags, and similar technologies to:
Improve website performance
Remember your preferences
Analyze traffic and user behavior
Measure marketing campaign performance
Personalize advertisements
Types of cookies include:
Essential Cookies – Required for website functionality
Analytics Cookies – e.g., Google Analytics, Shopify analytics
Marketing Cookies – e.g., Meta Pixel, Google Ads
Preference Cookies – Save language, location, and settings
You may disable cookies through your browser, but some features may not function properly.
7. Links to Third-Party Sites
Our Services may include links to external websites. We are not responsible for their content, data practices, or privacy policies.
Information shared on social media or public platforms may become publicly accessible.
8. Children’s Data
Our Services are not intended for individuals under 18.
We do not knowingly collect data from minors.
If you believe a minor has provided information, contact us for removal.
9. Data Security
We implement reasonable technical and organizational safeguards, including encryption, access controls, and secure servers.
However, no system is completely secure. In case of a data breach, we will notify affected users and authorities as required under applicable laws.
10. Data Retention
We retain personal information as long as necessary to:
Maintain your account
Fulfill orders
Complete returns and refunds
Support customer service
Meet legal, tax, and regulatory requirements
Resolve disputes and enforce agreements
Examples:
Transaction records: up to 7 years (legal requirement)
Marketing data: until you withdraw consent
Account data: until you delete your account
11. Your Rights & Choices (DPDP Act Compliant)
Depending on applicable laws, you may have the right to:
Access your personal information
Correct inaccurate or incomplete data
Delete your information (subject to legal obligations)
Withdraw marketing consent at any time
Request information on how your data is processed
Opt out of promotional communications
File a grievance with our Grievance Officer
We may verify your identity before processing requests.
We do not discriminate against users who exercise their rights.
12. International Data Transfers
Your personal information may be stored, processed, or transferred outside India.
Shopify and our service providers use internationally recognized safeguards, including standard contractual clauses, to protect data.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will be posted on this page with an updated date.
14. Contact Us (Grievance Officer – Required by Indian Law)
If you have questions, concerns, or requests regarding your personal information, you may contact:
Grievance Officer
Email: myblushaura@gmail.com